Health for California: Developing an Industry-Leading Health Insurance Platform
Health for California has revolutionized the way individuals access and understand health coverage. Over a partnership spanning more than 13 years, we’ve been instrumental in their digital transformation, offering them critical development services that have helped them upgrade their online presence, service delivery, and customer experience.
About Health for California
Health for California is the largest health insurance agency in the state. Since their inception in 2004, Health for California has aimed to demystify the health insurance buying process. The company is known for their straightforward approach to providing health plan quotes and easing the enrollment process.
The Challenge: Adapting to Technological Shifts and Evolving Market Demands
When Health for California first partnered with Scalable Path in 2010, their focus was on creating a user-friendly website that could handle basic insurance queries and offer quotes. Many Californians were new to digital insurance platforms, so the website had to be attractive, understandable and easy to navigate. For Scalable Path, this meant providing developers with the skills and knowledge to meet the nuanced needs of an evolving health insurance marketplace.
As the landscape evolved and Health for California’s business grew, new technical requirements and unique challenges were introduced:
- Advanced user experience and mobile optimization: users were becoming more tech savvy and increasingly turning to mobile devices to access services. Health for California wanted to meet the growing mobile demand and provide a more interactive, responsive, and feature-rich website.
- Data security and privacy: with an increasing volume of sensitive data being processed online, ensuring robust data security and privacy became paramount.
- Integration with state systems: Efficiently connecting with state systems like Covered California for policy processing and subsidies.
- Handling high traffic volumes: Especially during open enrollment periods, ensuring the platform could handle surges in user traffic without compromising performance.
- Regulatory compliance: aligning Health for California’s digital offerings with the complex insurance regulations of the state was an ongoing priority.
